Eurostar stages High-Speed Theatre at Start

Eurostar, the high-speed passenger service that links the UK and the Continent, is staging a series of ‘high-speed performances’ this month as part of the inaugural Garden Party to Make a Difference – a unique 12-day festival to promote sustainability organised by Start UK and strongly backed by HRH Prince Charles’s Charities Foundation. Set in [...]

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Chevrolet creates ‘scenic art’ experience

Car maker Chevrolet, has conducted a nationwide poll to find the Top Ten Views of Britain and has turned the results into stunning ‘scenic art’ that can be experienced whatever the weather. Chevrolet has created a four metre wide gilt frame which when placed in front of the view, turns the natural environment into “scenic [...]

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Experiential makes a Perfect Day…

If you’re heading to Scotland for ‘T in the Park’ this weekend, take some time out to appreciate the great experiential work being done by VisitScotland to promote days out in the country. It’s a great campaign that rewards consumers with some memorable experiences. It’s called ‘Scotland to a T’ and is part of the [...]

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Lastminute.com to open interactive high street stores

Online travel company lastminute.com is extending onto the high street with the imminent launch of a store in Covent Garden. There is much speculation that the store will not be a traditional travel agency and instead will have a strong focus on experiential marketing with interactive video screens and the smell of sun cream drifting [...]

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Visit London transforms park into outdoor office

This July, tourist body Visit London is giving local and international business workers in London a chance to top up their tans and still meet their deadlines by transforming St James’s Park into a fully functioning outdoor office. The ‘office’ comes complete with free Wi-Fi, reception desk (with receptionist), a boardroom, a brainstorm room and [...]

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London leisure taps into Olympic spirit

London-based shopping centre Cardinal Place is staging a series of experiential mini-festivals to encourage local residents and tourists to visit the centre during summer evenings and weekends. First up is the Wii Olympics where wannabe Olympians can compete in boxing, swimming and athletics tournaments in one of three specially-designed Nintendo Wii pods. Later in the [...]

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Virgin puts commuters in the mood

Airline Virgin America has bathed bus shelters throughout San Francisco with soft mood lighting to promote the airline’s new classy on-board lighting. To bring the in-flight experience even closer to the consumer, all bus shelter posters feature photos of the in-flight cabin crew. Source: virginamerica.com

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Lastminute.com brings holiday sun to commuters

Lastminute.com targeted commuters and passers-by at stations and city centres last month in an experiential campaign to encourage winter holiday bookings. Teams of actors dressed as holiday reps in the brand’s signature pink uniforms, staged mock holiday excursions and ‘welcome drinks’ events for passers by. In rush hour, the actors handed out postcards about winter [...]

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Easyjet announces arrival in Manchester

Budget airline easyjet drove an orange double-decker ‘easyjet holiday fun bus’ aroundManchester this month to celebrate the airline’s new routes from the city’s airport. On board, beach games, music and dancers created a strong holiday feeling. The bus made its way through Manchester stopping off at various well-known locations where Brand Ambassadors invited passengers on-board to win flights, [...]

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Irish Tourism brings stories to life

Tourism Ireland brought to life famous Irish tales on this year’s St Patrick’s Day to encourage UK city-dwellers to visit the country on a short break. The campaign featured Irish tales, including that of the Blarney Stone and Finn MacCool, being brought to life by roving storytellers in cities including Cambridge, Leeds andEdinburgh.   Source: Brand Republic

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