Hasbro challenges ‘Bop It’ champ

Games manufacturer Hasbro took its new ‘Bop It’ game to six university campuses last month challenging students to become the new ‘Bop It Champion’.  The current champion was accompanied by a ‘Bop It’ assistant sporting a retro promotional sandwich board. Students who beat the current champ at the handheld game won £5 cash prizes.  Source: [...]

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Hasbro paves the streets of San Fran

Game manufacturer Hasbro has transformed a winding street in San Francisco into a life-size version of its Candy Land board game.  The experiential stunt marks the 60th anniversary of the popular children’s colour matching game.  Four teams of local children were invited to take part in the a round of the game, that began with each [...]

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Augmented Reality – So easy a child can use it!

We really liked this video showing the latest use for AR, children’s toys! Imagine the excitement you would have had as a child as suddenly your toy spitfire suddenly started flying around the room!

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Barbie hits the road for milestone birthday

Toy manufacturer Mattel is taking Barbie on a major UK roadshow later this year as part of the iconic doll’s 50th birthday celebrations. Although unconfirmed, it is thought the roadshow will offer Barbie fans the chance to become fashion designers. The shopping centre and toy retailer tour will follow Barbie’s birthday party at famous London [...]

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