Chevrolet creates ‘scenic art’ experience

Car maker Chevrolet, has conducted a nationwide poll to find the Top Ten Views of Britain and has turned the results into stunning ‘scenic art’ that can be experienced whatever the weather. Chevrolet has created a four metre wide gilt frame which when placed in front of the view, turns the natural environment into “scenic [...]

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Monarch builds beach in Birmingham

Monarch Airlines is building a temporary beach in the centre of Birmingham for twelve weeks this summer as part of an experiential campaign to highlight the flights and holidays it offers from Birmingham airport.  The Monarch Beach will include beach-themed backdrops and a Beach Bar and Café including huts and deckchairs.  Each week the beach [...]

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Breakfast’s on Holiday Inn

The Express by Holiday Inn hotel Group is using a branded double decker bus to deliver free breakfast to guests of rival chains that don’t include breakfast in the room rate.  The bus, complete with dining area, will travel to rival hotels in London and Birmingham this April distributing 1000 free continental breakfasts to guests [...]

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London Aquarium in sea water stunt

The Sea Life London Aquarium staged an experiential ‘water tagging’ stunt this month to promote the newly re-opened venue. Templates of the popular tourist attraction’s logo were placed on the ground outside the venue and sprayed with real sea water, revealing a temporary advertising feature when peeled off. Source: Event

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The Big Coconut

The Fort Lauderdale Visitors Bureau has turned winter to summer by transforming a corner of New York’s Union Square into a tropical paradise with palm trees, sandcastles, interactive putting greens, simulated fishing and the chance to win vacation packages and tickets to Super Bowl XLI in Miami.  The idea is to highlight Fort Lauderdale as [...]

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