T-Mobile stages sing-a-long

T-Mobile staged a giant Karaoke sing-a-long in Trafalgar Square this month as part of an experiential stunt to boost brand awareness. Two thousand microphones were distributed for people to share, with live images of people singing along to hits such as Hey Jude projected onto giant screens. The event also featured a cameo by pop [...]

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Samsung Tocco Phone goes interactive

Samsung is launching a 16-day experiential roadshow this month to promote its new Tocco Ultra Edition flagship phone.  A large 3D model of the handset, from which an interactive hologram of the phone will be projected, will be placed at shopping centres nationwide.  When consumers ‘touch’ the hologram, it will transform into a ‘text to [...]

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Tennis stars stop traffic in Miami

Sony Ericsson used tennis stars Andy Murray and Venus Williams to stop traffic in Miami last month as part of an experiential stunt to promote the brand’s sponsorship of the Miami Open. The pair drew large crowds as they played an impromptu game of car-roof tennis on Miami’s busy Ocean Drive. Source: Times Online

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Sony Ericsson shows it with flowers

Sony Ericsson teamed up with The Carphone Warehouse this Mothers Day for a campaign that launched its new W595 Sakura Handset as an alternative to floral gifts. The phone manufacturer called in the expertise of event industry florist Carly Rogers to educate shoppers in the ‘language of flowers’. Visitors to selected Carphone Warehouse stores were [...]

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Vodacom spreads summer love

South African telecomms company Vodacom sent Brand Ambassadors wearing Bluetooth hypertags to beaches and parks throughout the country last month as part of its iconic ‘Love Someone, Love Summer’ campaign to promote the brand’s mobile services.  Brand Ambassadors engaged with holiday makers encouraging them to accept and download alerts for the chance to win instant [...]

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Nokia gets in the groove

Nokia is taking the UK’s first ever touch-sensitive dancefloor on a nationwide tour this month as part of an experiential campaign to promote the brand’s first touchscreen phone, the Nokia 5800.  Consumers will be encouraged to take to the dancefloor to learn the ‘Nokia Tube’ dance routine choreographed by Britain’s Got Talent star George Sampson. [...]

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“Hello Motostore” says New Dehli

Motorola has opened a new flagship MOTOSTORE in New Delhi featuring interactive experience pods for customers to maximise the potential of their phones. The pods allow customers to personalise their phones by downloading ring tones, wallpapers and laser etched ‘phone tattoos’ as well as offering phone training and on-site technicians. Source: prnewswire.co.uk

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