Blossom Hill serves up Wimbledon fun

Wine brand Blossom Hill is staging a series of experiential events at this year’s Wimbledon Championships designed to boost the brand’s appeal amongst tennis fans.  As well as on-site sampling zones, branded rickshaws will transport spectators from local train and tube stations to the Championships. In addition, branded interactive video games including pink table tennis, [...]

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Adidas runs London Marathon campaign

Fragrance manufacturer Coty is sending squads of adidas Brand Ambassadors into the crowds at this month’s Flora London Marathon to promote the sports brand’s Action 3 antiperspirant deodorant. Dressed in classic adidas apparel, the squads will distribute samples from a branded stock vehicle. For the three days leading up to marathon day, teams will be [...]

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Tennis stars stop traffic in Miami

Sony Ericsson used tennis stars Andy Murray and Venus Williams to stop traffic in Miami last month as part of an experiential stunt to promote the brand’s sponsorship of the Miami Open. The pair drew large crowds as they played an impromptu game of car-roof tennis on Miami’s busy Ocean Drive. Source: Times Online

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BEcause every step is one closer to the finish line

Sportswear giant adidas is working with BEcause to drive sales of its footwear and running apparel at its Oxford Street flagship store in the lead up to Flora London Marathon on 26th April. Over 30,000 London-based competitors have been invited to visit the store to register for a place on adidas sponsored pre-marathon training runs [...]

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Sports Illustrated takes to the skies

Popular US magazine Sports Illustrated wrapped an airplane in images of its swimsuit models this month, in an experiential stunt to promote the launch of its annual swimsuit issue. After the unveiling in New York, celebrities and special guests boarded the ‘flying billboard’ and headed to Las Vegas for a series of promotional parties in [...]

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Renault races through the streets of Warsaw

Renault is launching its 2007 Formula 1 experience by bringing The ING Renault F1 Team Roadshow to the streets of Warsaw. The roadshow combines Renault’s F1 demonstration cars driving through the city streets with a unique opportunity for the public to get up close to the cars, the team and the drivers. The series of [...]

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