Playstation plays Glastonbury

Sony Playstation is staging its largest ever brand experience at this month’s Glastonbury Festival with installations The Singstar Snug and The Queen’s Head Stage.  In the Singstar Snug, revellers can take to the stage and entertain the crowds or take advantage of the private booths.  The area will also host acoustic sessions during the day [...]

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Techonology flies at T5

BEcause has created a revolutionary experiential showcase for Sony at the newly opened Heathrow Terminal 5. We’ve designed the experience to be both visual and sensual – a place where consumers are encouraged to immerse themselves in new and future Sony products. One of the main products showcased is the Sony Cyber Shot Camera featuring [...]

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Sony to ‘train’ Sydneysiders

Sony Australia has stationed a New York subway carriage at Sydney Harbour to provide an outdoor viewing area that promotes its latest range of Bravia LCD TVs. The 20m long Bravia train features colourful New York-style graffiti ‘bunnies’ and builds on the theme of the brand’s recent ‘Playdoh’ TV ads.  Passers-by are encouraged to enter the carriage where they can trial the full [...]

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Sony dances with dragons

Sony showcased its ‘Sony Media Experience 2007’ in an experiential event for 400 press and 200 staff in Rhodes recently. Visitors to the event could experience the Sony range in experiential workshops that included filming dancing dragons with camcorders, using Cyber-shot cameras to photograph aerial performers and travelling to a virtual Hollywood to edit HD [...]

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