The Biggest round ’08

Look out for ‘The Biggest Round ’08′ at a pub or supermarket near you from this month.  It’s the fourth year running that we’ve run the multi-brand consumer trial initiative for S&N UK.  This year, for the first time, the campaign will focus exclusively on S&N’s cider portfolio. Our  Brand Ambassadors will be visiting over [...]

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The Biggest Campaign of the Year – The Biggest Round

Activity is now underway on our biggest campaign of the year – a £7m version of “The Biggest Round”, Scottish and Newcastle’s pioneering multi-brand consumer trial initiative. This summer, we’ll be running a staggering 6000 events in the on-trade and 2000 in the off-trade as we chat to consumers about their drinking preferences, and offer [...]

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BEcause launch ‘The Cider Hit Squad’

Scottish and Newcastle (S&N) UK has appointed BEcause to launch a new face-to-face marketing campaign called ‘The Cider Hit Squad’. Over the next six months we’ll be visiting thousands of pubs and bars,striking up conversations about S&N’s portfolio of Bulmers Original, Strongbow Sirrus and Jacques cider brands, and persuading drinkers to try one of these [...]

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A twisted walkabout

BEcause went walkabout this month when we staged a huge sampling campaign for Foster’s Twist on Australia Day (Friday 26th January). Teams of Brand Advocates dressed in branded Foster’s Twist uniforms toured 125 outlets across the country, offering chilled bottles of the amber nectar to customers at their tables at discounted rates. The activity was [...]

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