Findus Turns to BEcause for Fresher Tastes Campaign

Frozen food brand Findus has appointed BEcause to stage an experiential sampling campaign to build awareness of its new ‘Fresher Tastes’ range of quality pre-prepared frozen foods. BEcause will create a mobile roadshow to tour selected Tesco, Asda, Sainsbury’s and Morrison’s supermarkets throughout October and November. BEcause Brand Ambassadors will be talking to consumers about [...]

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The Seven Steps to Sampling Heaven

Last month we wrote about the ‘The Seven Sins of Sampling’ – what NOT to do when planning and executing sampling campaigns.  Avoiding common pitfalls is only half the job. To achieve real success and stand-out with your sampling, you need to balance the basics with the science. To make sure that your sampling campaign [...]

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The Seven Sins of Sampling

Sampling is a tried and tested form of marketing, and one that can deliver enormous brand value when well executed.   Whether it’s persuading people to try a new brand or reassess one they haven’t tried for a long time, sampling has the power to change perceptions and super-charge sales. In recent years, with the growth [...]

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Perrier appoints BEcause for Fashionable Experience

Drinks brand Perrier has hired experiential agency BEcause to stage a stylish brand experience at this month’s Free Range Graduate Art and Design Show at The Old Truman Brewery in East London.  It is the first time Perrier will be sponsoring the show, now in its 10th year, in a deal brokered by BEcause. BEcause [...]

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Heineken UK hires BEcause to launch Bulmers Summer Blend

Heineken UK has appointed brand experience agency BEcause to help launch Bulmers Summer Blend, the first in a series of ‘Limited Edition’ ciders to be unveiled by the company.  The first of the ciders is called Summer Blend and was launched in April. The appointment forms part of a greater remit BEcause has held for [...]

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Alpro soya creates ‘Breakfast Roadshow’

Alpro soya is touring shopping centres throughout the UK promoting its new Breakfast Bar, the alternative choice to breakfast. The focal point of the ‘Breakfast Roadshow’ is a breakfast bar where consumers can try products from the Alpro soya breakfast menu. Later in the day, the bar transforms into a “Little treat bar”, where consumers [...]

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Mellow Birds swoops into student unions

Mellow Birds, the milky coffee from Kraft Foods, is taking its fully-branded milk float on a tour of university campuses as part of an experiential campaign to show the “fun and frothy” side to the brand. Brand Ambassadors will be distributing sample packs of the coffee branded with mild innuendos such as “Give me a [...]

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Nature Valley supports winter walks

Nature Valley, the granola bar range by General Mills, handed out hundreds of snack bars to hungry walkers this month when it supported the annual Ramblers Association Festival of Winter Walks. Ramblers were encouraged to visit the Nature Valley website and upload pictures of their favourite winter walks with the best entry, judged by TV [...]

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Bassetts jumps into experiential campaign

Bassetts placed teams of dancing Brand Ambassadors in major London train stations this month as part of an experiential campaign to launch its new Soft and Chewy Energiser vitamin supplement. The Brand Ambassadors performed dance routines to music on mini-trampolines and handed out samples, branded Oyster card wallets and £1 money-off vouchers. Source: Promotions and [...]

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Play your WKD cards right

Beverage Brands is promoting its WKD Iron Brew brand in pubs and bars with a ‘Play Your Cards Right’ style challenge, where drinkers can win £100 by correctly guessing a sequence of cards. In selected outlets, the ‘Brew or Bust Crew’ will also play the game with giant playing cards alongside WKD Iron Brew sampling. [...]

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