Mary Portas ‘Secret Shopper’ – experience is everything

Mary Portas has definitely made our Christmas card list for promoting such a positive message about the important role experience plays in defining a brand.

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Panasonic Launches Experiential Roadshow to Showcase 3D TV

Panasonic is launching a Full High Definition (HD) 3D roadshow this May to showcase its 3D TV experience to consumers. The roadshow will run for nine weeks and will visit 33 shopping centres and other public areas in six regions throughout the UK. Brand experience specialist BEcause has been tasked with co-ordinating and staffing the [...]

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Shoppers Drenched in experiential

Drench, the bottled water brand from Britvic Soft Drinks, is coming to the aid of thirsty shoppers at Bluewater Shopping Centre with its rehydrating “Top Up Zone”.  Inside the zone, thirsty shoppers can relax and top up their hydration levels with ice cold bottles of Drench water.  The zone also features a “sonic chair” and [...]

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Burberry gives global fans virtual front-row seat

Fashion house Burberry treated fashionistas around the world to a virtual front row seat at its autumn/winter 2010 runway show at this month’s London Fashion Week.  Using 3D technology the fashion house simultaneously streamed the live show diretcly to custom-designed spaces in New York, Paris, Dubai, Tokyo and LA.  The aim of the stunt was [...]

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Hasbro challenges ‘Bop It’ champ

Games manufacturer Hasbro took its new ‘Bop It’ game to six university campuses last month challenging students to become the new ‘Bop It Champion’.  The current champion was accompanied by a ‘Bop It’ assistant sporting a retro promotional sandwich board. Students who beat the current champ at the handheld game won £5 cash prizes.  Source: [...]

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BEcause Drums Up Asian Brand Experience for M&S

Marks & Spencer has tasked brand experience specialists BEcause with staging a vibrant experiential campaign across London to promote the addition of authentic Asian flavours cuisine to its ‘Food to Go’ range. The new range, including sushi, salads, lettuce cups and wraps, is a tasty and healthy alternative to the traditional lunchtime sandwich. To view [...]

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BEcause every step is one closer to the finish line

Sportswear giant adidas is working with BEcause to drive sales of its footwear and running apparel at its Oxford Street flagship store in the lead up to Flora London Marathon on 26th April. Over 30,000 London-based competitors have been invited to visit the store to register for a place on adidas sponsored pre-marathon training runs [...]

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Lastminute.com to open interactive high street stores

Online travel company lastminute.com is extending onto the high street with the imminent launch of a store in Covent Garden. There is much speculation that the store will not be a traditional travel agency and instead will have a strong focus on experiential marketing with interactive video screens and the smell of sun cream drifting [...]

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My-wardrobe.com gets naked

Online fashion retailer my-wardrobe.com sent a group of semi-naked men strutting around London this month as part of an eye-catching campaign to promote the launch of its menswear range. The men stepped out in bowler hats, boxer shorts and socks with suspenders, together with T-shirts featuring the strapline ‘Have you seen my-wardrobe.com?’. Source: Brand Republic

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Sharpie says doodle

Sharpie, the makers of permanent markers, has opened in-store ‘Try and Buy’ test centres in Office Depot stores across the US, to encourage shoppers to experience the full Sharpie range. Shoppers will be encouraged to doodle with Sharpies whilst picking up tips on using the markers. Source: Promo

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