The best things in life are free!

Last week Nissan provided a masterclass in how to create buzz about an event without actually revealing what it was! To celebrate the launch of its latest Juke model , Nissan placed a large mysterious box in the city centre of Manchester. Over the next week, coded messages about what was inside the box slowly [...]

Read Full Post »

Who knew a Volvo could be so naughty?

We love the new ‘naughty’ positioning that Volvo has created for its new S60. Naughty’s not something that we’d normally associate with a Volvo, but this really works. As part of a multi-city experiential campaign five European cities hosted five incredibly fashionable ‘Subject 60’ parties. Each party was a stylish front for a series of [...]

Read Full Post »

Playstation plays Glastonbury

Sony Playstation is staging its largest ever brand experience at this month’s Glastonbury Festival with installations The Singstar Snug and The Queen’s Head Stage.  In the Singstar Snug, revellers can take to the stage and entertain the crowds or take advantage of the private booths.  The area will also host acoustic sessions during the day [...]

Read Full Post »

Eminem goes experiential

Rap star Eminem staged a rehab-themed experiential event in Covent Garden this month to celebrate the launch of comeback album ‘Relapse’. Visitors to the event were greeted by Eminem lookalikes and nurses offering branded ‘blood’ test-tubes filled with cranberry juice. They were then showed to a hospital bed where they could listen to the album.  [...]

Read Full Post »

Life is a cabaret for Smirnoff

Smirnoff is to run a series of experiential music events across Scotland under the title ‘Smirnoff & the Electric Cabaret’. The events will include live performances by acts including Franz Ferdinand and The Guillemots plus a talent search competition offering the chance for winners to become part of a cabaret and perform in Ibiza. The [...]

Read Full Post »

I’d Like to Teach the World to Sing….

Coca Cola is embarking on one of its most ambitious experiential campaigns to date with the launch of its Live ‘n’ Local Tour of 14 city and regional gigs throughout Australia. Coke Australia is hoping that some 50,000 youngsters will use 20 Coke Classic labels and trade them for tickets to the concerts featuring the [...]

Read Full Post »