British Gas Calls On BEcause To Highlight Latest Price Cuts

British Gas supported the announcement of its most recent price cut with a face-to-face campaign through brand experience agency BEcause. As part of a major two-day communication plan, hit squads of BEcause Brand Ambassadors visited 26 major UK mainline train stations to tell commuters about British Gas’s 7% reduction in the price of gas.  Passers-by [...]

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IKEA builds excitement with experiential tour

IKEA is building 11 ‘activation zones’ at train stations and shopping centres throughout the UK this September as part of a campaign to launch its 2010 catalogue.  The experiential zones will include giant versions of IKEA’s iconic pieces of furniture, ad screens showing the latest products and free copies of the 2010 catalogue.  A promotional [...]

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Cycle to Change4life

Change4Life, the government initiative to encourage healthy eating, has designed a touring interactive kitchen as part of an experiential campaign to promote the scheme this summer.  The kitchen, complete with cartoon-style utensils and cycling fitness machines, will tour major outdoor events throughout London.  Visitors to the experience will be encouraged to take part in a [...]

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Are you on board?

BEcause has hit the road this January in a campaign for The Department of Business, Enterprise and Regulatory Reform to educate workers and employers about the new national minimum wage rates. The campaign, overseen by the Central Office of Information (COI), will provide tailored information and advice to local people in 30 towns and cities [...]

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BEcause launch ‘The Cider Hit Squad’

Scottish and Newcastle (S&N) UK has appointed BEcause to launch a new face-to-face marketing campaign called ‘The Cider Hit Squad’. Over the next six months we’ll be visiting thousands of pubs and bars,striking up conversations about S&N’s portfolio of Bulmers Original, Strongbow Sirrus and Jacques cider brands, and persuading drinkers to try one of these [...]

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