Interactive dinosaur experience installed on Oxford Street

Part of London’s Oxford Street is being transformed into a Jurassic forest for four month experiential event to raise money for Capital FM’s ‘Help a London Child’ campaign.  24 full size animatronic dinosaurs – three times the length of a double decker bus – will form the main attraction of the interactive exhibition.  A variety [...]

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Samsung takes experiential to Winter Olympics

Electronics brand Samsung opened its ‘Olympic Rendezvous Pavilion’ in Vancouver this month to support its sponsorship of the Winter Olympics. Inside the pavilion, athletes and spectators will be able to try out the latest Samsung products through a variety of displays, games and athletic and design competitions.  Visitors will also be able to upload information, [...]

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LA Fitness synchronizes experiential campaign

Gym chain LA Fitness tasked the British Synchronised Swimming Team to showcase a selection of daring dry land routines for commuters to promote the recent refurbishment of its London clubs.  The routines were performed on a specially created 3D illusion swimming pool. Source: Event

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Playstation plays Glastonbury

Sony Playstation is staging its largest ever brand experience at this month’s Glastonbury Festival with installations The Singstar Snug and The Queen’s Head Stage.  In the Singstar Snug, revellers can take to the stage and entertain the crowds or take advantage of the private booths.  The area will also host acoustic sessions during the day [...]

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Nerf Dart Tag launches Easter campaign

Games manufacturer Hasbro is launching an experiential campaign this Easter holiday to promote Nerf Dart Tag, the game where players use Dart Tag blasters to tag opponents with soft foam darts. A ‘Nerf Crew’ will be touring city centres, theme parks and seaside resorts throughout the UK, challenging children to use Dart Tag blasters to [...]

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ATP Serves Up Experiential Campaign

The Association of Tennis Professionals (ATP) – the governing body of the men’s professional game – is looking to broaden the sport’s appeal with an experiential campaign comprising specially designated areas where fans can experience the game, courtside promotions and invitations to the public to meet and learn from professional players. The campaign, which starts [...]

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