Eurostar stages High-Speed Theatre at Start

Eurostar, the high-speed passenger service that links the UK and the Continent, is staging a series of ‘high-speed performances’ this month as part of the inaugural Garden Party to Make a Difference – a unique 12-day festival to promote sustainability organised by Start UK and strongly backed by HRH Prince Charles’s Charities Foundation. Set in [...]

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Experiential makes a Perfect Day…

If you’re heading to Scotland for ‘T in the Park’ this weekend, take some time out to appreciate the great experiential work being done by VisitScotland to promote days out in the country. It’s a great campaign that rewards consumers with some memorable experiences. It’s called ‘Scotland to a T’ and is part of the [...]

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Nature Valley supports winter walks

Nature Valley, the granola bar range by General Mills, handed out hundreds of snack bars to hungry walkers this month when it supported the annual Ramblers Association Festival of Winter Walks. Ramblers were encouraged to visit the Nature Valley website and upload pictures of their favourite winter walks with the best entry, judged by TV [...]

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Virgin Media Buttons up Bluewater

Virgin Media enlisted the help of Formula One world champion Jenson Button to spearhead an experiential event at Bluewater Shopping Centre to mark the launch of its ‘SpeedWeek 50 Series.  Onlookers could watch Button race a Mercedes around a specially made circuit around the shopping centre.  Scalextrix, car washing and an F1 simulator in a [...]

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Play your WKD cards right

Beverage Brands is promoting its WKD Iron Brew brand in pubs and bars with a ‘Play Your Cards Right’ style challenge, where drinkers can win £100 by correctly guessing a sequence of cards. In selected outlets, the ‘Brew or Bust Crew’ will also play the game with giant playing cards alongside WKD Iron Brew sampling. [...]

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Central Perk sets up in Soho

Warner Home Video is celebrating the launch of the new box set edition of the hit TV series Friends by creating a replica of its famous Central Perk coffee bar in the heart of London.  The coffee shop, complete with red brick walls, tiffany-style lights and giant ‘Central Perk’ stickers on the windows will be [...]

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adidas kicks off Champions League experiential push

adidas has launched a nationwide experiential campaign to drive awareness of its status as the official match ball supplier for the Champions League.  An inflatable football-shaped structure will be placed at selected sports stores in UK throughout September and October. Inside, kids aged between 10-14 will be invited to perform three basic football skills before [...]

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J Wray says ‘Let’s SociAlize’

Drinks distributor J Wray & Nephew is launching its new Cognac-based, fruit-flavoured pre-mixed drink Alize with an experiential campaign aimed at 20- to 26-year-olds with ‘lavish consumer lifestyles’. The distributor will be staging 12 Alize parties themed ‘Let’s SociAlize’.  A dedicated microsite and media partnership with OK! Magazine will publicise the parties. Source: Brand Republic

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Hasbro paves the streets of San Fran

Game manufacturer Hasbro has transformed a winding street in San Francisco into a life-size version of its Candy Land board game.  The experiential stunt marks the 60th anniversary of the popular children’s colour matching game.  Four teams of local children were invited to take part in the a round of the game, that began with each [...]

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Roll up for Vauxhall skate

Vauxhall is staging an exclusive roller-disco complete with car-shaped roller skates, as part of an experiential campaign to raise brand awareness amongst 16-24 year olds. Guests will be invited to a secret location in London to enjoy a 70’s themed disco whilst skating in specially-commissioned Vauxhall Corsa roller boots.  The event will also feature a [...]

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