Interactive touchscreen vending machines from Japan!

The Japanese are always one step ahead when it comes to anything technical, so it’s no surprise they’ve invented the interactive vending machine! Amazingly, the machine watches you approach it with cartoon eyes and then switches on to show you what’s in stock. You can then pay with a pre-paid card or your mobile phone, [...]

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Alfa Romeo’s ‘Space Invaders’ go experiential

Italian car manufacturer, Alfa Romeo is bringing its ‘Space Invaders’ TV advertising campaign to life this month with a seven city interactive roadshow.  Giant projections of the ‘Space Invaders’ arcade game will appear on buildings across the country. Members of the public will be invited to play then giant game which is operated by using [...]

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Interactive dinosaur experience installed on Oxford Street

Part of London’s Oxford Street is being transformed into a Jurassic forest for four month experiential event to raise money for Capital FM’s ‘Help a London Child’ campaign.  24 full size animatronic dinosaurs – three times the length of a double decker bus – will form the main attraction of the interactive exhibition.  A variety [...]

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Burberry gives global fans virtual front-row seat

Fashion house Burberry treated fashionistas around the world to a virtual front row seat at its autumn/winter 2010 runway show at this month’s London Fashion Week.  Using 3D technology the fashion house simultaneously streamed the live show diretcly to custom-designed spaces in New York, Paris, Dubai, Tokyo and LA.  The aim of the stunt was [...]

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Ford creates multi-sensory car experience

Car manufacturer Ford has created a series of multi sensory virtual and digital experiences, including a choreographed assembly line of robots, to bring its cars to life at the annual North American International Auto Show.  The activities, designed to draw visitors into the stand, also include an augmented reality game that allows potential customers to [...]

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The Phone Box Experiment

Skype are running a rather unusual experiment at the moment. They have sent one man (Rob Cavazos, who is usefully fluent in German, English and Spanish) into the middle of the countryside somewhere in Europe, given him a tent and a phone box connected to Skype. To make things exciting they have put a webcam [...]

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Add some Zing!

Here are a selection of photos from the Sourz “Add some Zing” campaign last weekend in Liverpool. BEcause are currently working with the brand by sending teams to locations nationwide, promoting the spirit with cocktails, interactive dancefloors and funky neon handouts.

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Panasonic brings Viera TV range to life

Panasonic is bringing to life its TV ad campaign for the Viera plasma TV range with experiential activity in the UK’s biggest shopping centres. The focal point of the activity is an interactive stand divided into four individual zones each depicting different products and lifestyles. Brand Ambassadors will invite consumers to experience the zone most appropriate [...]

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