Quit turns to experiential for support

Quit, the stop smoking charity has launched a viral campaign to encourage smokers to call its QuitLine service. The campaign is being spearheaded by three 15-second animated films that depict darkly comic animations of “loony lungs” willingly putting themselves into increasingly dangerous situations. The films are being supported by an experiential campaign which will see [...]

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Experiential anti-smoking roadshow tests visitors’ lungs

Barking Community Health Service is testing local people’s lung age as part of a New Year stop smoking campaign.  The four week ‘Stop Smoking, Start Living’ roadshow will offer people advice and a variety of health tests that also include blood pressure and body mass index (BMI) tests. A branded mobile unit, staffed by health [...]

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GSK appoints BEcause to Experiential Roster

GlaxoSmithKline (GSK) has appointed BEcause Brand Experience to its experiential marketing roster for its UK consumer healthcare business, following a competitive procurement process. BEcause is one of three agencies to win a place on the roster, alongside i2i Marketing and RPM. The roster will cover work on experiential campaigns for GSK’s consumer healthcare UK brands. [...]

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LA Fitness synchronizes experiential campaign

Gym chain LA Fitness tasked the British Synchronised Swimming Team to showcase a selection of daring dry land routines for commuters to promote the recent refurbishment of its London clubs.  The routines were performed on a specially created 3D illusion swimming pool. Source: Event

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NHS uses experiential to ‘Fight Back’

The NHS is touring the Midlands this month with a mobile exhibition unit to support its latest anti-smoking ‘Fight Back’ ad campaign.  Inside the unit, carrying the ad straplines ‘Smoking GBH to your insides’ and ‘When you smoke, it’s your insides that get beaten up’, visitors will be encourage to test their carbon monoxide levels [...]

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GSK spins new ‘Mouth Match Challenge’

GlaxoSmithKline (GSK) is launching an experiential campaign this September to drive sales of its oral hygiene range and to help consumers choose the right products to take care of their teeth.  The ‘Mouth Match Challenge’ will visit 40 major supermarkets throughout the UK.  Brand Ambassadors will question shoppers about their lifestyle and use a giant [...]

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Cycle to Change4life

Change4Life, the government initiative to encourage healthy eating, has designed a touring interactive kitchen as part of an experiential campaign to promote the scheme this summer.  The kitchen, complete with cartoon-style utensils and cycling fitness machines, will tour major outdoor events throughout London.  Visitors to the experience will be encouraged to take part in a [...]

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Shoppers take the ‘Panadol Challenge’

GlaxoSmithKline is inviting shoppers to take part in the ‘Panadol Challenge’ as part of an experiential campaign to support the launch of its new version of paracetemol brand ‘Panadol Advance’.  Brand Ambassadors will encourage shoppers in Tesco, Boots, Sainsbury’s and Morrisons stores nationwide to drop ‘Panadol Advance’ and a generic paracetemol tablet into a tube [...]

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