Pizza Express trailer on experiential drive

Pizza Express is using an interactive trailer to deliver a fresh pizza experience to festivals and events this summer.  The trailer, featuring a specially designed conveyor oven to allow customers to see their pizzas being cooked, will visit Bestival this September.  To ensure the trailers instantly recognizable, customers will be able to enjoy their pizza [...]

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Nature Valley gets on its bike

Cereal bar Nature Valley is sending hit squads of Brand Ambassadors cycling around outdoor events this summer distributing free samples of its crunchy granola bars.  Those who trial the granola bar can enter a prize draw to win a scenic outdoor holiday.  In addition, Nature Valley will be hosting a giant free picnic in a [...]

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Quorn tells shoppers “Eat Qlever”

Meat substitute Quorn is handing out its own versions of classic meat recipes around the UK this summer as part of a drive to change consumer perceptions about the product.  Hot and cold samples of family favourites including Spaghetti Bolognese will be on trial.  Consumers who sample the Quorn recipes will receive a Quorn recipe [...]

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Pot Noodle throws down Chilli Challenge

Snack brand Pot Noodle is taking its Pot Noodle branded tour bus to major outdoor events this summer to promote its new Doner Kebab flavour to 16-25 year olds.  The bus, featuring characters and music from Pot Noodle’s TV ads, will tour events such as ‘Party in the Park’ and ‘T4 on the Beach’.  On [...]

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BEcause Drums Up Asian Brand Experience for M&S

Marks & Spencer has tasked brand experience specialists BEcause with staging a vibrant experiential campaign across London to promote the addition of authentic Asian flavours cuisine to its ‘Food to Go’ range. The new range, including sushi, salads, lettuce cups and wraps, is a tasty and healthy alternative to the traditional lunchtime sandwich. To view [...]

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Kingsmill launches experiential café

Bread brand Kingsmill opened ‘The Kingsmill Breakfast Kitchen’ in central London last month as part of its ongoing ‘Wake up to Wholegrain’ campaign encouraging people to eat more wholegrain bread. Visitors to the café, that was open every morning, were treated to samples of Kingsmill 50/50 and Tasty Wholegrain breads as well as a cup [...]

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A Honey of a Campaign

Sugar Puffs is bringing back the Honey Monster in a bid to distance the brand from negative connotations surrounding sugar. The Honey Monster – who hasn’t been on pack for more than two years – is making a comeback as part of a campaign which also features links with Hives Save Lives, a UK charity [...]

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