Caribou Coffee bus stops bring a new meaning to ‘hotspot’

Caribou Coffee oven-shaped bus shelters come complete with working heaters to convey the ‘Hot ‘n Wholesome’ brand message

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Findus Turns to BEcause for Fresher Tastes Campaign

Frozen food brand Findus has appointed BEcause to stage an experiential sampling campaign to build awareness of its new ‘Fresher Tastes’ range of quality pre-prepared frozen foods. BEcause will create a mobile roadshow to tour selected Tesco, Asda, Sainsbury’s and Morrison’s supermarkets throughout October and November. BEcause Brand Ambassadors will be talking to consumers about [...]

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Green & Blacks build giant chocolate bar in Trafalgar Square

We absolutely love the look of this latest edible brand experience from Green & Blacks.  The chocolate brand has just announced that it will be unveiling a giant edible ticket in Trafalgar Square tomorrow to celebrate its sponsorship of this month’s London Restaurant Festival. Made up of 1,500 chocolate bars, the giant structure will contain [...]

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It’s your turn!

We think that Clipper Teas’ new ‘Wheel of Tea’ iPhone app is brilliant, finally something that’s going to put an end to the arguments about whose turn it is to make the tea!  After all, you can’t argue with an iPhone, it’s one of the best inventions ever right? It’s really simple, you download the [...]

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Perrier appoints BEcause for Fashionable Experience

Drinks brand Perrier has hired experiential agency BEcause to stage a stylish brand experience at this month’s Free Range Graduate Art and Design Show at The Old Truman Brewery in East London.  It is the first time Perrier will be sponsoring the show, now in its 10th year, in a deal brokered by BEcause. BEcause [...]

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Alpro soya creates ‘Breakfast Roadshow’

Alpro soya is touring shopping centres throughout the UK promoting its new Breakfast Bar, the alternative choice to breakfast. The focal point of the ‘Breakfast Roadshow’ is a breakfast bar where consumers can try products from the Alpro soya breakfast menu. Later in the day, the bar transforms into a “Little treat bar”, where consumers [...]

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The Chinese year of the Tiger Beer

Tiger Beer has devised a series of experiential events across the Asian restaurant sector to coincide with the Chinese year of the Tiger.  ‘The Tiger Lucky Eight’ events will be themed around the five elements of the Chinese zodiac: earth, wood, fire, metal and water, and share secrets on Chinese food, culture and music. Targeting [...]

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Nature Valley supports winter walks

Nature Valley, the granola bar range by General Mills, handed out hundreds of snack bars to hungry walkers this month when it supported the annual Ramblers Association Festival of Winter Walks. Ramblers were encouraged to visit the Nature Valley website and upload pictures of their favourite winter walks with the best entry, judged by TV [...]

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J Wray says ‘Let’s SociAlize’

Drinks distributor J Wray & Nephew is launching its new Cognac-based, fruit-flavoured pre-mixed drink Alize with an experiential campaign aimed at 20- to 26-year-olds with ‘lavish consumer lifestyles’. The distributor will be staging 12 Alize parties themed ‘Let’s SociAlize’.  A dedicated microsite and media partnership with OK! Magazine will publicise the parties. Source: Brand Republic

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Relentless sets up experiential lounges across UK

Energy drink Relentless has opened a series of pop-up energy lounges in major UK cities this month to celebrate the launch of its Energy Shot. Inside each venue, visitors will have their photo taken and be given a branded wristband that will direct them to a dedicated website where they can share their photo and [...]

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