Findus Turns to BEcause for Fresher Tastes Campaign

Frozen food brand Findus has appointed BEcause to stage an experiential sampling campaign to build awareness of its new ‘Fresher Tastes’ range of quality pre-prepared frozen foods. BEcause will create a mobile roadshow to tour selected Tesco, Asda, Sainsbury’s and Morrison’s supermarkets throughout October and November. BEcause Brand Ambassadors will be talking to consumers about [...]

Read Full Post »

The Seven Steps to Sampling Heaven

Last month we wrote about the ‘The Seven Sins of Sampling’ – what NOT to do when planning and executing sampling campaigns.  Avoiding common pitfalls is only half the job. To achieve real success and stand-out with your sampling, you need to balance the basics with the science. To make sure that your sampling campaign [...]

Read Full Post »

Panasonic Launches Experiential Roadshow to Showcase 3D TV

Panasonic is launching a Full High Definition (HD) 3D roadshow this May to showcase its 3D TV experience to consumers. The roadshow will run for nine weeks and will visit 33 shopping centres and other public areas in six regions throughout the UK. Brand experience specialist BEcause has been tasked with co-ordinating and staffing the [...]

Read Full Post »

British Gas Calls On BEcause To Highlight Latest Price Cuts

British Gas supported the announcement of its most recent price cut with a face-to-face campaign through brand experience agency BEcause. As part of a major two-day communication plan, hit squads of BEcause Brand Ambassadors visited 26 major UK mainline train stations to tell commuters about British Gas’s 7% reduction in the price of gas.  Passers-by [...]

Read Full Post »

Mellow Birds swoops into student unions

Mellow Birds, the milky coffee from Kraft Foods, is taking its fully-branded milk float on a tour of university campuses as part of an experiential campaign to show the “fun and frothy” side to the brand. Brand Ambassadors will be distributing sample packs of the coffee branded with mild innuendos such as “Give me a [...]

Read Full Post »

Samsung set for experiential launch

Electronics brand Samsung is creating an interactive experience at Chelsea Football Club this March. Themed, “Turn on Tomorrow”., the experiential event will see trade press and independent retailers invited to watch new product demonstrations, have one-to-one meetings with sales representatives and enjoy high-profile evening entertainment. Source: Event

Read Full Post »

Perrier sparkles at the Affordable Art Fair

Drinks brand Perrier treated special guests to a unique Perrier experience at the opening evening of this year’s Affordable Art Fair in Battersea Park, London.  Art lovers were greeted on a Perrier-green carpet and escorted to a dedicated Perrier zone inside the venue.  Each zone was created using a fog wall and marked using ‘floating’ [...]

Read Full Post »

Bassetts jumps into experiential campaign

Bassetts placed teams of dancing Brand Ambassadors in major London train stations this month as part of an experiential campaign to launch its new Soft and Chewy Energiser vitamin supplement. The Brand Ambassadors performed dance routines to music on mini-trampolines and handed out samples, branded Oyster card wallets and £1 money-off vouchers. Source: Promotions and [...]

Read Full Post »

Play your WKD cards right

Beverage Brands is promoting its WKD Iron Brew brand in pubs and bars with a ‘Play Your Cards Right’ style challenge, where drinkers can win £100 by correctly guessing a sequence of cards. In selected outlets, the ‘Brew or Bust Crew’ will also play the game with giant playing cards alongside WKD Iron Brew sampling. [...]

Read Full Post »

Hasbro challenges ‘Bop It’ champ

Games manufacturer Hasbro took its new ‘Bop It’ game to six university campuses last month challenging students to become the new ‘Bop It Champion’.  The current champion was accompanied by a ‘Bop It’ assistant sporting a retro promotional sandwich board. Students who beat the current champ at the handheld game won £5 cash prizes.  Source: [...]

Read Full Post »