Mellow Birds swoops into student unions

Mellow Birds, the milky coffee from Kraft Foods, is taking its fully-branded milk float on a tour of university campuses as part of an experiential campaign to show the “fun and frothy” side to the brand. Brand Ambassadors will be distributing sample packs of the coffee branded with mild innuendos such as “Give me a [...]

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Grolsch invites drinkers to Green Light District

Grolsch is continuing its Green Light District campaign with experiential activity that bathes four major cities in the UK in green light. Green light bulbs with the iconic Grolsch swing top bottle as the filament will light up to 40 high end bars inside and out to create a ‘Green Light District’. Grolsch brand ambassadors [...]

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Soya Good

Alpro Soya is targeting railway commuters with ideas for healthier lifestyles via brand ambassadors who are handing out branded pads of Post-It notes with questions such as ‘Walk or Bus?’ The ambassadors will chat to commuters, encouraging them to enter into the spirit by posting their own pledges onto a large Alpro display complete with [...]

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I’d Like to Teach the World to Sing….

Coca Cola is embarking on one of its most ambitious experiential campaigns to date with the launch of its Live ‘n’ Local Tour of 14 city and regional gigs throughout Australia. Coke Australia is hoping that some 50,000 youngsters will use 20 Coke Classic labels and trade them for tickets to the concerts featuring the [...]

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