Karen Evans promoted to MD of BEcause

Brand experience agency BEcause has promoted Karen Evans to managing director as part of a growth plan that has already seen the agency win £2.1m of new business in the last two months.

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12 very clever experiential billboards from around the world

2011 is going to be all about combining digital, 3D and experiential to stunning effect.  These clever experiential billboards (collated by A Small Job) are fantastic examples of brands that are already ahead of the competition and are creating eye-catching, engaging experiences for consumers all over the world. To see the all the 12 billboards [...]

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The Chinese year of the Tiger Beer

Tiger Beer has devised a series of experiential events across the Asian restaurant sector to coincide with the Chinese year of the Tiger.  ‘The Tiger Lucky Eight’ events will be themed around the five elements of the Chinese zodiac: earth, wood, fire, metal and water, and share secrets on Chinese food, culture and music. Targeting [...]

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Picture the future

Having found this last week I have to say I am amazed. The “Sea Dragon” technology can not only sort your pictures and let you view thousands of them at once, it can also analyse them for constants and tag photos together. If you check out the youtube demo above, especially the example mentioning Notre [...]

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The Quest of the Marmarati

Devout fans of Marmite across the globe are being given a unique chance to prove their love for the stuff, and  if chosen as honourable enough are being rewarded with one of 200 jars of “MXO” (unique super-strength spread) as a trophy. As part of a 100 year celebration campaign for Marmite this Autumn, that [...]

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Runaway brides fill Sydney’s streets

Independent Digital Media sent ten brides dressed in designer gowns dancing through the streets of Sydney and Melbourne this month to promote new wedding website The Knot.  The brides handed out fake diamond rings to women commuters and city workers and encouraged them to visit the website for the chance to win a complete wedding [...]

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