Chupa Chups Bus tours UK

Confectionery manufacturer Perfetti van Melle is marking the launch of its new Chupa Chups Fruittella, the hard Chupa Chups lollipop filled with a chewy Fruittella centre, with a major experiential campaign this summer.   The ‘Chupa Chups Summer Tour’ featuring the Chupa Bus and Chupa Chicks, will be visiting large scale outdoor family events throughout the [...]

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Haribo win is sweet news for BEcause

Haribo, the confectionery brand, has appointed brand experience agency BEcause to handle a summer sampling campaign to drive sales and awareness of its new ‘Fruity Frutti’ range of chewy sweets.  The ‘Fruity Frutti Roadshow” will target families at beachfront locations and family focused events in the UK for seven weeks this summer.  For the full [...]

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Sherbert Fountain creates ‘Dabvert’

Classic confectionery brand Sherbert Fountain staged an experiential stunt in London this week to promote the change to the brand’s iconic packaging. A 2.5 metre edible Sherbert Fountain was placed alongside product samples for passers by to enjoy. Source: Event

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Cadbury Buttons has fun on the farm

Cadbury is staging a series of free family events at urban farms in England this summer as part of an experiential campaign to promote its Dairy Milk Buttons range.  At each ‘Buttons Fun on the Farm’ event, Buttons’ mascots Cat, Pig, Panda, Owl, Monkey and Penguin, will host creative activities, games, face-painting, storytelling and treasure [...]

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