Best Car Guerilla Marketing Stunts

Looking at this great selection of guerilla marketing stunts, automotive brands are getting very creative when it comes to catching people’s attention! Here’s some of our favourite guerilla marketing stunts featuring cars, you can see the selection on Creative Guerilla Marketing Source:  Creative Guerilla Marketing

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Chevrolet creates ‘scenic art’ experience

Car maker Chevrolet, has conducted a nationwide poll to find the Top Ten Views of Britain and has turned the results into stunning ‘scenic art’ that can be experienced whatever the weather. Chevrolet has created a four metre wide gilt frame which when placed in front of the view, turns the natural environment into “scenic [...]

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Who knew a Volvo could be so naughty?

We love the new ‘naughty’ positioning that Volvo has created for its new S60. Naughty’s not something that we’d normally associate with a Volvo, but this really works. As part of a multi-city experiential campaign five European cities hosted five incredibly fashionable ‘Subject 60’ parties. Each party was a stylish front for a series of [...]

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Alfa Romeo’s ‘Space Invaders’ go experiential

Italian car manufacturer, Alfa Romeo is bringing its ‘Space Invaders’ TV advertising campaign to life this month with a seven city interactive roadshow.  Giant projections of the ‘Space Invaders’ arcade game will appear on buildings across the country. Members of the public will be invited to play then giant game which is operated by using [...]

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Ford creates multi-sensory car experience

Car manufacturer Ford has created a series of multi sensory virtual and digital experiences, including a choreographed assembly line of robots, to bring its cars to life at the annual North American International Auto Show.  The activities, designed to draw visitors into the stand, also include an augmented reality game that allows potential customers to [...]

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Virgin Media Buttons up Bluewater

Virgin Media enlisted the help of Formula One world champion Jenson Button to spearhead an experiential event at Bluewater Shopping Centre to mark the launch of its ‘SpeedWeek 50 Series.  Onlookers could watch Button race a Mercedes around a specially made circuit around the shopping centre.  Scalextrix, car washing and an F1 simulator in a [...]

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Giant Fiat 500c parks on Oxford Street

Fiat is placing an oversized Fiat 500c, five times the size of the original car, on London’s Oxford Street this month, as part of an experiential stunt to promote the brand’s new range.  The giant Fiat will house an interactive visitor experience and will be surrounded by an inner-city park including deckchairs, snack stalls and [...]

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Audi gets interactive at Goodwood

Audi created an experiential installation at this year’s Goodwood Festival of Speed, designed to educate the audience about the brand’s heritage.  The Audi Experience featured interactive installations, a cinema experience and live stage shows hosted by Audi racing drivers and celebrities including Sir Bobby Charlton.  Source: Event

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Roll up for Vauxhall skate

Vauxhall is staging an exclusive roller-disco complete with car-shaped roller skates, as part of an experiential campaign to raise brand awareness amongst 16-24 year olds. Guests will be invited to a secret location in London to enjoy a 70’s themed disco whilst skating in specially-commissioned Vauxhall Corsa roller boots.  The event will also feature a [...]

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Volvo goes experiential for launch

Swedish car manufacturer Volvo unveiled its new XC60 to its global dealers recently by transforming a disused customs house in Gothenburg into three floors of complete ‘Volvo-ness’.  The experiential space included four loft-style apartments designed around the lifestyles of typical customers, interactive workshop zones and an audio-visual product reveal space, designed to mimic Times Square [...]

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