Augmented reality

We’ve been talking about Augmented reality for a while now.  See below for more examples… 

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Ford creates multi-sensory car experience

Car manufacturer Ford has created a series of multi sensory virtual and digital experiences, including a choreographed assembly line of robots, to bring its cars to life at the annual North American International Auto Show.  The activities, designed to draw visitors into the stand, also include an augmented reality game that allows potential customers to [...]

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Augmented Reality – So easy a child can use it!

We really liked this video showing the latest use for AR, children’s toys! Imagine the excitement you would have had as a child as suddenly your toy spitfire suddenly started flying around the room!

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We’re all talking about augmented reality

We’re so excited about augmented reality at the moment – it’s amazing and addictive and a great way for brands to create engaging experiences.  If you haven’t seen it yet have a look at the BMW Z4 application http://www.bmw.co.uk/bmwuk/augmented_reality/homepage

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