• Home
  • About

Backchat – Experiential Marketing blog from BEcause

Insights and news about latest UK developments in experiential marketing

Feeds:
Posts
Comments

About

BEcause… we get people talking

We’re a leading, privately owned, brand experience specialist based in central London.  We use live marketing and associated media to get people talking with and about brands.

Last year we started 15 million conversations for our clients’ brands.

Three things that make us different from other agencies…

1) We don’t just think about the live activation

We deliver fully integrated brand experience campaigns using our “propeller model”.  We’ll develop the right mix of  activity including face-to-face conversation; ambient,social, digital and traditional media; mobile technology and 1-to-1 dialogue to propel a brand into the hearts and minds of consumers.

2) We’re committed to evaluation

Brand experience is one of the most measurable marketing mediums, you just need to pre-plan what, how and when to measure.

It works – we have data from recent campaigns to prove it (one that delivered a ROI index of around 2.5 and another that created media coverage worth 5 times the campaign spend).

3) We know our stuff

Not only have we won a string of effectiveness awards for our creative and strategic thinking, we’re more proud of our people awards for our comittment to attracting, motivating and developing some of the best Brand Ambassadors in the industry.

Our agency is built on a culture of continuous improvement and like our clients, we learn and apply, review and share (all with the aid of technology, experience and ability – in real time).

View our case study videos here to see all the great brand experiences we’ve produced to date.

Share this:

  • Twitter
  • Facebook
  • Email

Like this:

Like
Be the first to like this page.

  • Useful Links

    • BEcause Website
    • The Staff Republic
  • Categories

    • Industry News (217)
    • Our News (53)
    • Our Views (20)
    • Press Releases (16)
    • Stuff we like (62)
    • Uncategorized (2)
  • BE a Twitterer!

    • RT @mashable: 5 hot Facebook marketing trends - on.mash.to/L6kd1B 5 hours ago
    • RT @thedrum: How mobile could be used to monetize social commerce? po.st/OLLgz2 1 day ago
    • Nissan imagines A World Without Petrol - in #experiential art installation ow.ly/b7mxn | #sydney 1 week ago
    • Talking Points: Waste Watchers ow.ly/b7llc | #experiential #stunt 1 week ago
    • #Experiential incentives - clean-up wifi in Mexico and toilet time gaming in Amsterdam | ow.ly/b2Mh7 | via @themarketingsoc 1 week ago
  • Flickr Photos

    Parco Ravizza Milan Geocache 003d

    GSK Pronamel-0839 copy

    GSK Pronamel-0910 copy

    More Photos
  • Recent Posts

    • Maker’s Mark Seals 2011 Marketing Deal with BEcause
    • BEcause Appoints New Account Manager
    • The 7 Rules of Brand Experience
    • Porsche thanks one million Facebook fans
    • Best Car Guerilla Marketing Stunts
  • Tags

    alcoholic beverages Alcoholic drinks augmented reality Automotive Awards because Brand Experience Christmas COI Confectionery Cosmetics creative digital drink Experience experiential Facebook Fashion FMCG Food Food and drink football Health interactive Leisure & entertainment Leisure and entertainment Marketing campaign Music Online Pampers People Perrier Retail roadshow S&N sampling Social Media Sony Sports technology Telecoms Tourism Toys travel and tourism twitter
  • Archives

    • March 2011
    • February 2011
    • January 2011
    • December 2010
    • November 2010
    • October 2010
    • September 2010
    • August 2010
    • July 2010
    • June 2010
    • May 2010
    • April 2010
    • March 2010
    • February 2010
    • January 2010
    • December 2009
    • November 2009
    • October 2009
    • September 2009
    • August 2009
    • July 2009
    • June 2009
    • May 2009
    • April 2009
    • March 2009
    • February 2009
    • January 2009
    • November 2008
    • October 2008
    • September 2008
    • August 2008
    • July 2008
    • June 2008
    • May 2008
    • April 2008
    • March 2008
    • February 2008
    • January 2008
    • December 2007
    • November 2007
    • July 2007
    • June 2007
    • May 2007
    • March 2007
    • January 2007

Blog at WordPress.com.

Theme: MistyLook by Sadish.


Follow

Get every new post delivered to your Inbox.

Powered by WordPress.com
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.