Maker’s Mark, the premium Kentucky bourbon whisky with a distinctive red wax seal, has chosen brand experience agency BEcause to spearhead a multi-tiered below the line campaign to get people talking about the brand in 2011.
BEcause’s aim is to drive sales and increase brand loyalty through an integrated campaign that will include experiential marketing, in-bar sampling, social media and on-pack promotions.
Karen Evans, managing director at BEcause comments:
“Maker’s Mark has a distinctive brand personality, based around handmade individuality. This campaign will use tried and tested experiential techniques to showcase Maker’s Marks’ hand crafted heritage, whilst driving trial and increasing brand awareness.”
This is the second time that BEcause has worked with Maker’s Mark. In 2009, the agency created a “Shoreditch takeover” with live events and sampling in the trendy London district. This included live art installations in bars
around the district using the brand’s signature red wax.
Maker’s Mark was first introduced to the UK market 10 years ago and was the UK’s fastest growing US premium whiskey at the end of 2010.
