The 7 Rules of Brand Experience

It’s been quite sometime since we started talking about ‘experiential’, first it was just a few specialist agencies talking about it and now it seems like the whole world has a brand experience offering. Brand experience is now fully embraced by brands and agencies alike, and as a result, the benchmark for a great brand [...]

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Porsche thanks one million Facebook fans

Porsche has something to celebrate this week , it’s the fastest automotive brand ever to reach 1 million Facebook fans. To mark the occasion, and to thank its fans, Porsche created a wraparound for a GT3 R Hybrid covered with fan’s names. If you’re amongst their 1 million fans, you can search for your name, [...]

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Best Car Guerilla Marketing Stunts

Looking at this great selection of guerilla marketing stunts, automotive brands are getting very creative when it comes to catching people’s attention! Here’s some of our favourite guerilla marketing stunts featuring cars, you can see the selection on Creative Guerilla Marketing Source:  Creative Guerilla Marketing

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Car park is latest setting for experiential launch

We’re strong believers that a great experiential campaign can transform the most boring space into exciting and memorable brand experience, and this video game launch proves just that. Instead of offering the standard midnight sale for its newest game release, this US-based video game retailer transformed an ordinary car park into an video games arcade [...]

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